#1 Page Rank on Google
"We used to pay over £40,000 in commission fees every month to OTA's, which was strangling our hotel operation and preventing our plans for expansion. Thanks to Greyhive, this has now been reduced by over 80%."
Aberystwyth Park Lodge Case Study
The immediate challenge for this client was their overreliance on Online Travel Agencies such as Booking.com and Expedia to drive their distribution throughout the year, which elicited high commission fees.
We identified their various markets and developed a three-pronged strategy to attract business directly so they could reduce their commissions. The strategy focused on their three key markets, corporate, leisure and group business.
To execute this strategy we developed new websites, grew their social media audiences via engaging and timely content. Developed promotions and worked with their Operational teams to execute them.
We drove their SEO to ensure they ranked on page one of Google for hundreds of keywords that were popular for them and their competition, built their CRM system and communicated frequently to their existing hotel and restaurant base via frequently email campaigns.
We supported their graphic design requirements and drove the strategic thought and direction for several months to reach the original objectives.
Continued Expansion
After several months, a representative from one of the OTAs visited the property to check if it was still trading. It was at that point we realised we had been successful with this campaign. Since then, we have gone on to work on other projects with the client's portfolio while ensuring this property remains the #1 location of choice for guests in West Wales.
