Can Social Media Marketing help my business?

Can Social Media Marketing help my business?

Social media marketing has taken off within the last decade with the rise of online platforms to market your brand. With over half of the planet having at least one online social account, social media marketing has become one of the most attractive ways to sell products and services due to the ability to reach masses of people instantaneously. There are many ways in which this has proven to be beneficial to millions of worldwide brands, so let's take a look at how social media marketing really can help your business.

Increased brand awareness

Social media can help build rapid brand awareness. If you're selling a highly desired product, your business's reach could grow exponentially within a few weeks of opening your social media accounts. Consumers buy brands they recognise, and the more people see a brand on social media, the more they become familiar with a business and will no doubt be checking out all of your products. Promoting your brand via social media can reach more people than you can imagine, so it's a no-brainer if you're aiming to expose your business.

Higher conversion rates

The likelihood is that the more people that see your brand online, the more likely they are to check out your social media pages and, in many cases, purchase one of your products. Intriguing social media pages are the key to turning viewers into customers, and if you market your products attractively on social media, your conversion rates will no doubt increase.

Narrow down your target audience

Once you've increased your brand awareness and the conversion rates start to appear, social media platforms give you the ability to identify who these conversions have come from and their demographic. For example, LinkedIn allows you to analyse your ‘Insights' where you can discover statistics for your posts, pages, and followers. Studying who is buying your products from these analytics will allow you to narrow down the demographic to whom you market your products, an absolute essential for any successful business.

Cost-effective marketing

The most favourable aspect of social media marketing is that it is cost-effective. Most platforms are free to use, including the mainstream platforms such as Facebook, Twitter, Instagram, and LinkedIn. However, there is an opportunity on most of these platforms to pay a bit extra to ‘boost' your posts. Socials like Facebook allow you to increase your brand's exposure by paying a fee per day or month. Ultimately, the option to market for free is there, and businesses can take advantage of this at all times. For those willing to spend a bit more via paid advertising, it often becomes incredibly cost-effective when you see the rewards of followers, higher conversion rates, and more buyers.

Better customer loyalty

Consumer loyalty is crucial in today's market, where companies are fighting for customers more than ever. A solid social media presence will help generate loyal customers and more sales. Over 90% of consumers buy from brands they have seen on social media, outlining how limiting it is if you're not marketing via social media. Customers are drawn to offers such as promotions, discounts, and giveaways, and once you've drawn them in, these customers are more likely to choose you over your competitors.

You're missing out massively if your business isn't using social media due to the daily traffic on these platforms. Even if you are using social media, you must be aware of the benefits you can have from marketing this way. Therefore, understanding how to execute marketing methods to gain such rewards is essential. 

Want to find out more? 

At Greyhive, we use social media every day for both ourselves and our clients. The rewards we have seen from social media marketing are staggering, and we are experts in boosting brand presence in today's market via this form of marketing.

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